Facebook is dead. The spam has won.
I’ve been using Facebook for nearly 7 years now and I cringe to think how much time I’ve wasted on it, but I don’t think it’s been that much compared to a lot of other people. I use Facebook like this:
- Look at the recent status updates
- Maybe make a few comments
- View photos if they look interesting
I’ve enjoyed Facebook for years because it’s seemingly removed the need for a high school reunion. I know what everyone’s up to, who does what and so on. I don’t follow much family on Facebook, but I can see how that’d be nice, too.
Lately, things have started to change. Facebook, like any other company, can’t just say, “Well, that’s perfect. Let’s just maintain this now and not innovate anymore.” Could you imagine if Henry Ford thought the Model T was “just perfect” and left it at that? What if Microsoft stopped at Windows ME? Companies and people can’t just get to a point and stop. That’s how societies stagnate and crumble.
The trick, however, is innovating and growing in a mature, sensible way with purposeful iteration.
Facebook grew out of the .edu-only years and started enabling everyone with anything to say a place to say it. They innovated quickly, pushed changes at people very quickly and without warning. A slew of privacy issues has come of it, too. Under pressure from Twitter, Gowalla, FourSquare and others, they’ve added real-time status updates, check-ins, chat, email, photo sharing and they’ve monetized by putting ads in front of people that are creepily more targeted than Google’s famed AdWords.
Facebook is the new AOL, trying to be everything to everyone and in the process is becoming nothing to no one. Here’s what I see right now as I log into Facebook:
With all due respect to the original authors, the first two posts are effectively ads. The third post is about a music video I don’t care about or like. The rest are seemingly mundane posts that I either don’t understand or have no affinity to. The last post is a check-in from someone I went to high school with. I’m sure they’re having a fine time, but I don’t know where that is or why I should care. It’s one thing to check in from the White House, Grand Canyon, Times Square or the Space Station. It’s another to post that you’re at some random bar. The events are always pointless to me because everyone invites me to everything from a birthday party to a meetup to a political event. Has anyone ever looked at their Facebook wall and thought, “Hey, I want to do that, too!” or “I’m there, too! Let’s meet!”
In my mind, Facebook is the ultra-social site that combines the one-off services from other providers. Check-ins from FourSquare or Gowalla, statuses from Twitter, photos from Flickr, video from YouTube and so on. It’s becoming a bit much.
I’ve taken the time to at least try to curate my friends list. I know many individuals who have blocked me on Facebook, mostly old high school classmates. That’s fine because we didn’t have that much in common anyway. But now I find that Facebook is becoming “User Streamed Spam”. I guess I do it, too, with blog post links and the sort. But I do try to curate my posts as best I can. I respect people’s viewing experience on Facebook. Most people do not and post whatever pops in their mind.
Twitter, for me, is a better experience. I’ve carefully selected who I do and don’t want to follow, which admittedly, doesn’t happen as much on Facebook. On Facebook, I tend to hide a lot of people. Usually people who I met once somewhere and now they know me from some event I hosted. I’ve unlinked my Twitter and Facebook account in an attempt to refocus status updates to both targets differently at times. And, I’ve un-followed people on Twitter because I follow them on Facebook (or vice-versa) and I got tired of seeing the same thing. That became very cumbersome. Now, Facebook has removed the ability to hide apps on your wall, too. It’s almost as if they’re forcing me to see everyone’s horoscope.
Maybe I’m an old fuddy-duddy, but I don’t like Facebook anymore. It isn’t fun, social or unique like it used to be. While I admit to using Facebook to blurt out some things I’m hosting, I try not to do it a lot. And, I actually do take the time to think about clever things to post on Facebook. No one cares about my dinner, I get that, and I don’t post about it. Heck, I don’t even care about my dinner. I also try not to repost the same old things that have spread around the web time and time again.
The new polling feature is the death nail for me. I answered a question once, out of boredom, and lo, it re-posted to my feed with no way for me to know or delete it. I spammed people with some dumb question and didn’t even know it. I don’t care whether you like Pepsi or Coke enough to want to see it on my wall at 2:30 in the afternoon.
And, as an aside, on two occassions this week I’ve posted comments on two different people’s Facebook statuses. One, for instance, claimed that Obama moved his State of the Union Speech to accomodate Dancing with the Stars. That’s sorta true, if it weren’t for the fact that the State of the Union happens in January. I mentioned a correction that the speech was about Libya. A few minutes later, that post was deleted. How dare facts make it on to the Internet. On another occasion, someone removed a post because, I guess, they don’t like me. That’s fine, but it makes for a bad experience. That’s probably why Facebook doesn’t have a “Dislike” button. Everyone would get mad at everyone and just leave.
I’ll be leaving Facebook alone for a while and spending more time among the people and content I care more about over at Twitter. You can follow me @jlharter (or @justifystudios or @refreshindy or @rebuildconf). But unlike Facebook where it seems rude not to befriend a person when you both know you know each other, Twitter doesn’t have that culture so don’t expect me to automatically follow you back. It reminds me more of the early Facebook. I ‘like’ that.