I love my bike and am contemplating trading up to an even better bike next year (but I probably won’t — I have an attachment to my bike like it’s a third leg now). So as someone who is actively trying to figure out if I can live without a car, even in an un-transit friendly city like Indy (bike lanes are growing fast here, though), this irks me:
The marketing geniuses at General Motors launched this campaign this week. It’s aimed at convincing college kids already paying exorbitant tuition and living well beyond their means that they can go another $20k in debt and somehow pay the monthly insurance on a sweet new car. You’ll recognize the humiliated cyclist riding an uncool bike from the 80s and a similarly dull helmet because that’s you and me a few years back.
However, the folks at Giant, the makers of my bike, have a nimble ad department of their own.