Indianapolis Power and Light Website Redesign

As part of my Website Nightmares, first up is Indianapolis Power and Light, with a website that appears to have been largely committee-driven. Some of the issues here include:

  • Search box relegated to the bottom of the page.
  • No direct login box to pay your bill, the #1 reason why anyone would visit this site.
  • A lot of repeating links and text that waste space. They’re at least 3 links on the homepage to show power outages (which is somewhat silly to have online because how would you check for an outage if you’re without power?)
  • The site uses frames. A lot.
  • The site is squished into a frame size that’s way too small and is top-left aligned to the browser view window.

Here’s what the site looks like now:

Indianapolis Power and Light Website Redesign 1

Here’s my 1-hour redesign:

Indianapolis Power and Light Website Redesign 2

You can download the PNG source file, with layers.

They’re many other issues with this site, such as poor URL structure, and they’re also problems with my redesign, but it’s a start in just under an hour.


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About JUSTIN HARTER

Justin has been around the Internet long enough to remember when people started saying “content is king”.

He has worked for some of Indiana’s largest companies, state government, taught college-level courses, and about 1.1M people see his work every year.

You’ll probably see him around Indianapolis on a bicycle.

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