It’s “Justin”

As a tech person, I search Google for just about everything. I was recently trying to do a little research on video conversions (which will have to be saved for my other blog for another day — seriously, what is it with the volume of codecs?) and I ran across a forum where multiple people, with generally intelligent and thoughtful posts, kept using the word “MAC”.

“I have a MAC. No problems here.”

“You might find that on your MAC you can…”

“I love my MAC!?”

Why do seemingly normal people constantly spell it in all-caps? It’s just “Mac”. McDonald’s doesn’t even sell their burger as “The Big MAC” or “The BIG Mac”. It’s just “the Big Mac”.

And coming from a company like Apple, which takes marketing to a whole new level, they have a problem in the most unlikely place, even among Mac users.

“iTouch” is another one that gets me. I’ve heard many young, intelligent tech people call the iPod Touch the “iTouch”. I don’t know why.

Probably all the same reasons people call me Jason. It’s not Jason, it’s Justin. My old boss used to do that so frequently that I thought I was going to scream. It’s like people have some sort of broken “Snap to Grid” feature that throws people one or two paces off-kilter.

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Photo of Justin Harter


Justin has been around the Internet long enough to remember when people started saying “content is king”.

He has worked for some of Indiana’s largest companies, state government, taught college-level courses, and about 1.1M people see his work every year.

You’ll probably see him around Indianapolis on a bicycle.

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