Because I’m impressed by Apple’s uncanny ability to take songs and incorporate them so beautifully into their commercials and videos, I always try to identify the songs. I seldom like the songs enough outside the video to listen to them over and over, but I figured out what they were.
From the new iPad 2 video with interviews of Jony Ive, Michael Tchao, Scott Forstall and Bob Mansfield: “Dog Days are Over” by Florence and the Machine.
The iPad 2 Smart Cover video features an instrumental version of “Extraordinary Machine” by Fiona Apple. It’s also very heavily and cleverly edited together.