My Business

I don’t often chat much about my business endeavors online — not even on my own blog. I mention it, however, because I’m proud of my business, Justify Studios, but I don’t talk much about some of the stuff I do with it.

I’ve been working on a new slate of improvements for myself and my business. I’ve introduced a new support system, so anyone who wants to open a request for support can do so without needing to remember my email address. Soon, people can email a specific address and they’ll automatically be tabulated into the support system and there they will be able to monitor their support requests whenever the want, 24/7.

I’ll be updating my portfolio of work, soon, too. Right now, all of the sites on there were done before I started working full time for myself. I have dozens of new projects that I love that I need to get online. Namely, Jake’s website, Springs of Cambridge and FAIR. I’ve got half a dozen more sites in the pipeline, three of which are days away from publication.

I’ve added an online store that, while a little rough around the edges, is a good first go. I’ll be adding more stuff into it, but customers can now come directly to my website and purchase a new website immediately. If they know what they want, who am I to stop them from buying what they want so long as it fits in the guidelines of the contracts for that product? Want a blog? Super, just go buy one — custom made, directly via PayPal or cash on delivery. It’s like buying a birthday cake at a family-run bakery.

I’ll be adding a “Learning” section someday, too. Currently, it’s a walled-off area for clients to learn about their new website.

Speaking of things for clients, I’m now blasting off great looking HTML emails to clients to let them know the progress of their site after I’ve spent at least an hour working on it. It tells them what I’ve done, what I need to do and where they can view their site while in development. To ask questions, they simply just need to reply to the email. No one else offers that level of updating and progress reporting.

And, my proudest new goal: be even faster. I’ve long been told that I’m blazing fast at getting to most things. Technical issues and errors are priority 1 and site updates, development, etc. all falls into line after that. Every client I’ve ever had that asked a question or for something to be done has responded at some point to say, “Wow. That was fast.” Now, I have a new goal of responding to every client’s email within 1 hour. Yes, that won’t always happen, but between my time at home and with my iPhone and iPad, it can work. And, I have a goal of getting new site changes and requests done in 24 hours or less. Not to mention getting new sites developed under time.

I’ve been at this for 6 months and have managed to be just as successful as I set out to be. Initially, I said, “Make at least as much money as you would if you still worked for the State of Indiana.” Today, I did the math, and I’ve discovered I’m $3,000 over my goal. I’m right where I wanted to be. Actually, I’m about a month ahead.

Here’s to the next 6 months and years. Thanks to all of my clients and friends who have referred me business.

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Photo of Justin Harter


Justin has been around the Internet long enough to remember when people started saying “content is king”.

He has worked for some of Indiana’s largest companies, state government, taught college-level courses, and about 1.1M people see his work every year.

You’ll probably see him around Indianapolis on a bicycle.

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