The American Red Cross has their Twitter uh-oh moment:
Ryan found two more 4 bottle packs of Dogfish Head’s midas Touch beer…. when we drink we do it right $gettngslizzerd
That rogue tweet, from a staffer who inadvertently used the wrong account in Hootsuite, won’t be fired and they’ve apologized for the mistake by deleting the tweet and stating they’re sober and they’ve confiscated the keys. At least they have a sense of humor about it.
Interestingly, early reports indicate it may have caused a slight surge in the amount of blood and money donated to the Red Cross.