Toyota vs. Ford

Jason Grose:

A luxury car may have the same number of wheels, seats, windows and doors as a traditional vehicle, but what sets it apart from the competition is the time spent on the details. Heated leather seats, a push-to-start engine, keyless entry, automated parking and extensive digital consoles add value to an expensive, new car. …the same goes for web design.

For years, Ford struggled to produce a car that could compete with Toyota’s Corolla and Camry models because they couldn’t make as much money on each car sold compared to Toyota. (Ford claimed it was because they had higher union-labor costs than Toyota). Toyota’s higher profit margins allowed them to re-invest back into their cars.

For instance, Toyota’s have long had a higher-fiber seat fabric. It lasts longer, is more stain resistant and improves the resale value later since it doesn’t look as crummy years later. Ford couldn’t do that.

Standards. They’re important.


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About JUSTIN HARTER

Justin has been around the Internet long enough to remember when people started saying “content is king”.

He has worked for some of Indiana’s largest companies, state government, taught college-level courses, and about 1.1M people see his work every year.

You’ll probably see him around Indianapolis on a bicycle.

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