When Al Gore Calls

Could you imagine what it must be like to have a former or current sitting President or Vice President call you to ask that you modify something you’ve done?

Last summer, I received a phone call from Michael, a designer from mgmtdesign in Brooklyn, New York. After the initial how-do-you-do’s, he explained that they were designing a new book for Al Gore, Our Choice, the sequel to An Inconvenient Truth.
They had chosen Brioni, one of our typefaces, for the body text.
“And this is why I am calling now”, said Michael, his voice dropping a level. “You see, Al is really involved with the project and we spend a lot of time working together in the publisher’s office. When he was reviewing the proofs, he had a comment about the typeface.”
I took a deep breath and asked what the comment was.
“Basically, he wants you to change the numeral one.”
“Interesting”, I said. “And how did he come to this conclusion?”
“Well, in the book there’re a lot of examples of scientific nomenclature and this particular numeral one is causing confusion when it’s combined with capitals.”
Brioni is a book typeface and comes with old style figures. Because of the fairly low x-height, the numeral one looks like a Roman one, like a shorter version of a capital letter I. It looks very elegant, but when combined into acronyms, it could be confusing.

I reckon when Al Gore calls, you get right on that project.


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About JUSTIN HARTER

Justin has been around the Internet long enough to remember when people started saying “content is king”.

He has worked for some of Indiana’s largest companies, state government, taught college-level courses, and about 1.1M people see his work every year.

You’ll probably see him around Indianapolis on a bicycle.

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