Turn to millennials for volunteering, not money. For money there’s Boomers.
“What they really need is a Board summit task force that can karate chop meeting minutes in half.” … Read More
Stop fetishizing millennials. We do not want to be “engaged”.
I’ve been going down the rabbit hole of corporate learning management systems, customer management systems, and other impossibly bad software. The blog posts are borderline offensive. … Read More
The web is gross, and it’s everyone’s fault
No one wants to be boring anymore, or at the very least, everyone thinks it’s not okay to be boring. This is why your plumber’s site is so hard to use, or every blog you read is suddenly 1 person trying to run a magazine the size of Time. … Read More
Google hints at demoting “low quality” sites in favor of better “high quality” rankings
In various talks, conferences, and patent filings, Google has hinted they’re preparing to adjust search rankings even more based on “quality”. … Read More
Maslow’s Hierarchy of Needs and how to sell a toilet seat
Almost every product or service can dial into Maslow’s hierarchy. Use it as a beginner’s guide to marketing whatever you’re advertising. … Read More