If you’ve landed on this page from a Google search, you’re not interested in carrying some middle-man agency to outsource your blogging. And for many good reasons. First, your business and target audience are complicated. Second, search engines look for posts and pages that answer questions, establish authority, and provide utility.
I’m a professional freelance writer and blog writer working with organizations across the country. Don’t let the term “blog” scare you. We can call them “guides”, “posts”, “news and updates”, “newsletter material”, or anything else you can think of.
I normally skip over most stories and emails like this…because they’re so boring. But not yours. This stuff inspires me to do more.”
— Reader of a client’s website and email
Do you need two or more of the following?
- A blog writer for hire that can work embedded in your team or directly with you.
- Ongoing and nearly automatic article writing you don’t have to think.
- Someone familiar with Google Analytics who can publish, revise, and test material on your site and understand its impact.
- Well-written content that competes with existing popular blogs and blog topics from competitors.
- Ongoing material for email marketing, social media updates, white papers, case studies, and features.
If so, we need to talk. Dozens of clients across thousands of web pages have benefited from my fifteen years of experience. We will post, write, and blog your business or organization to the top of search rankings.
Because business should be an act of friendship
I have three rules for working with clients:
- Know more about them than anyone else.
- Know more about their customers than anyone else.
- Help you and your customers connect with each other in ways no one else can match.
Hire a business blogger and blog writer for complex, unique, and niche industries
Tell me if this story sounds familiar: Your business has tried other writers. You went out to hire a blogger on UpWork or Fiverr or some other content farm — and the work wasn’t great. Their written English was lousy, the writing made you look and sound amateurish, and the writers never fully understood what your business does.
There’s a better way that doesn’t have to cost as much as you think:
- I meet with you or your designated team. We can do this online, by phone, or in person around West Michigan.
- We talk about your business. I’ll ask you a series of questions so in-depth you’ll think you’re under investigation. This helps me learn about your work, helps you reflect, and let’s us establish project scope and ideas for future blog posts, landing pages, and more.
- I write an agreed-upon number of posts and landing pages each month on a recurring retainer. This is typically around $700 a month for 3-5 posts, depending on the job description, site competition, and content strategy.
- You get a Google or Word document with the page or blog post text. It’ll contain the necessary headings, page title, meta description, and the number of images and ALT tags to include on the page if the SEO analysis calls for it.
- We revise if needed, and then you publish the material, hand it off to your web developer or marketing team. In some cases, I can help with this, too.
Get more than just a blog post each month
There are four great things about having a consistent business blog writer hired to work alongside your team:
- As time goes on, I learn more and more about your business, industry, work, team, likes and dislikes, competitors, and needs. The writing only gets better and more aggressive.
- The more you post to your site, the more material you have for email campaigns, newsletters, print pieces, social media updates, and search volume.
- Your website grows in authority. Even if a single blog post doesn’t become a top-performing lead magnet, they collectively raise the value and performance of other pages on your website in Google’s search algorithm.
Frequently asked questions about my freelance blogger services
What does regular blogging do for my digital marketing?
For most small businesses, digital marketing is about sending email campaigns and social media updates. But it’s hard for a lot of people to come up with things to say. This is why your insurance agent is constantly posting about random holidays or National Doughnut Day or whatever. Ongoing, focused blog content is the best way to increase your site’s search rank, have material to post, and be authentic.
It’s hard to imagine what we’d say. What are some topics you commonly write about?
Case studies, customer successes, failures that got resolved, interviews with people serving your customers or clients, staff features, and reports about projects, new products, or just poaching good ideas from competitors and writing them better. There’s a surprising amount to say. Like a good freelance journalist, I’m good at coming up with ideas.
How do we pay for this? What’s that look like?
I work on a monthly retainer basis and prefer to avoid “one-and-done” projects.
Most customers pay between $500-$1000 a month, depending on their needs. The average is around $700 a month.
Each month I invoice you and you pay it like any other freelancer or contractor.
Most freelance writers charge by the word. I don’t because my goal is to create the best page on the internet about a topic. If that requires 1,000 words one month and 1,500 the next, so be it.
Shouldn’t I hire someone in-house instead?
You could. It might cost a lot more for a full-time person since a part-time position is unlikely to fit the bill for someone in-house (they’d surely need more projects or have other things to do in the off hours).
The benefit with me is I create pages with high-quality writing, know SEO, can handle web page updates, and have a proven record of increasing sales, leads, or site traffic.
No one reads on the internet. So what’s this going to do?
I don’t believe people don’t read. You’re reading this page right now!
The example I always give is to imagine you’re buying a new toaster online. Are you going to pick the first toaster you see? Are you going to watch every video? Of course not. You’re going to skim a few pages, watch a few pieces briefly, and then for the one or two finalists, you’ll read darn near everything on the page about them.
Remember: people only do two things on the internet in one of two ways. You’re on a page to be entertained or learn something, and you do that either by reading or watching something. So unless we squint at podcasts and split hairs over “listening” vs. “watching”, that’s it!
What kind of copywriting and writing skills can we expect?
I’m a native English speaker, having grown up in the Midwest. So the use of words like “folks” is optional.
You can expect high-quality material that establishes you or your business on the internet. Together, we can provide thought leadership, write case studies, post press releases, and more that improves your business and establishes credibility.
Are you the best freelance blogger for the job?
Maybe. I don’t take on every project. I work with 20 clients at most. I focus where I know my skills can make a difference. If I don’t think it’s a good use of your time or money, I’ll recommend something or someone else — all at no risk or obligation to you.
Being a professional blogger can’t be that hard. Can’t I do this myself?
You could, but if you landed on this page I suspect you recognize the benefits of having a freelance blog writer an email or text message away.
Writing content for your website is hard when you understand the SEO, technique, and effort required to make a page people read because readers have to find it first!
How long will it take to see results?
The first bits of data can happen as soon as a month or two. I typically look at reports every ninety days because it’s easier to see trends at that interval. Most businesses see the most benefits after about a year. My average client has six years of work to look back on with pride and the reports and leads to prove it.
What’s your philosophy on creating content?
Two parts: one, I hate the word “content”. I’m only using it because the SEO guidelines make me. “Content” is vague and unqualified. I write content to answer reader’s questions, provoke thought, and keep them coming back because they trust me, you, or your publication.
Two, “Always write the best page on the Internet for the topic”. If your competitor has a page in the #1 slot of Google that’s 500 words and has a photo, we’ll write 900 words and have three pictures and a chart.
Making the best page on the internet is how we establish trust and credibility against competitors for your readers, search engines, and your brand.
Yep, I’m sold. How do I get started with you?
Easy: contact me.