What is your background? Why should I trust you?
My first website launched about 25 years ago. I’m old enough to remember when people first started saying “content is king” because the web was littered with glitzy websites that didn’t say much.
In the intervening years I’ve seen trends, fads, and shortcuts to rank, sell, and cajole people come and go. I’ve devoted my life to “humble copywriting” for the web, stories, books, and journalism that are approachable, sympathetic, and aggressive for my client’s best interests.
Why only 20 clients?
Because they get better quality that way. I built and sold a business that was focused on growth for growth’s sake. That came with tradeoffs in quality and the kinds of people and projects I could best support. So I’ve taken a new strategy: 20 clients at most, with retainers starting at $500/mo. Enough to keep me busy, financially supported, and leave time for the rest of my life.
What are some projects you’ve worked on?
You can visit my portfolio page for a selection.
Some of my favorites over the years have been for small businesses and nonprofits doing incredibly niche work. I enjoy the challenge and have been thrilled at the results over the years for them.
Is there a process to your writing work?
Yes. I like to write in the mornings, often early before anyone else is awake for the day. This has proven beneficial to me for knowing myself and beneficial to clients who get better work.
What if I need something fast?
The only things that are needed quickly are usually emails announcing something or a press release. I’m happy to help with that if needed.
Can you write me an email campaign or landing page that really converts customers?
Yes, assuming your product or service is very good and there’s a market for it. ????
Why hire you when I could hire some content farm like Constant Content?
Nothing against those writers there and elsewhere. I’m sure they’re lovely people. The difference is I work on retainer to embed myself in your work. Like a great biographer who goes to live with or alongside the subjects he’s studying, you get a much better product that way.
Will you help us with our website?
I’d rather not slink back into the design and development of sites. I’m focused now on writing for the benefit of you and my career.
But I will provide documents that have everything you need to get a page or post published, such as the title, body, links, headings, meta description, and excerpt ready to copy and paste.
What else are you working on?
A book, genealogy research, and short-form posts on this blog and other upcoming projects.