Is it a how-do-you-do or an interrogation?
There’s never much to present when I meet new clients. Instead I take what time I have and ask as many questions as I can, then I just sit and listen. … Read More
Sales on sales when the sales sale at JC Penney
JC Penney was once one of the world’s largest retailers, and still has hundreds of stores across the US. But their tactics on acquiring new customers have floundered out of lack of strategy and a constant need for never-ending sales. Here’s what JC Penney’s website looks like when you take out all the ads and use of the word “SALE” and “CLEARANCE” … Read More
Millennial too busy to notice cool things because of love of brands
I’m just a dopey millennial too busy thinking about and “liking” brands to figure it out. … Read More
The Internet is becoming too expensive
What do you do when you sell a boring product in a field of everything else? … Read More
Project Thunderball: carving a pumpkin in a back alley
A brief announcement on project Thunderball. I think you’ll want to read this. … Read More