Lousy email campaign advice you should stop following
Actually useful advice on our most-asked question. Everything you need to know about email campaigns, open rates, and more. … Read More
How to save money on web design with 4.5 steps
There are 4 ways to save money on your web design costs, plus a half-step to get an outsized ROI. … Read More
BBQ chicken and ideas for nonprofits racing against a loss of donors
Ideas and thoughts on fundraising amid the COVID-19 situation for nonprofit leaders. … Read More
Changing email and call habits for sanity
Do you know how many emails you get in a day? I get about 185, on average. This is madness. … Read More
This is my most-read and most-popular piece of advice on social proof
In both instances you get a subtle nudge to think, “Hey, lots of other people, maybe most other people, are taking this without paying, too.” You don’t get to be surprised when the problem *gets worse*. … Read More