Facebook’s New Shopify competitor
Important advice on never letting someone else permanently come between you and your money or customers. … Read More
What is an ad strategy when the effectiveness of marketing is a war in short vs. long term?
There is no major brand today, even among new “all-digital” companies that has been built using nothing but online advertising. No one built a successful, long-term company on the back of Google AdWords. … Read More
Facebook is to community like porn is to sex
Ask a college graduate with a $400/mo. car payment, a government-mandated health insurance bill, hefty rents despite splitting it three ways and a car payment of $250 a month because your city is huge and you can’t plunk down $5,000 for a used car all at once to join Rotary, Kiwanis, an industry association, or go bowling for $3,000 a year and see how far that goes. … Read More
Our client’s Facebook referral traffic has dropped 50-80%
Pouring through Google Analytics reports from last week, I noticed something about traffic sources: Facebook has cratered. … Read More
The Holy Trinity of things that should stop: title case, periods, and deleting posts
Great advertising never puts a period at the end of a healdine. Or title cases headlines. And stop deleting stuff from Facebook. … Read More