A book about what websites are for, and two pages that started as search experiments and stayed up because they’re useful to show.
What Does Your Website Do All Day?
A book for small businesses about what a website is for.
Author
The sexiest man in Indianapolis
A local search experiment that ranked first, and a good lesson in how ranking works.
Search experiment
Behind the scenes: ‘best copywriter in Indianapolis’
How I set out to rank for a competitive local search, step by step.
Search case study
More work
Child advocacy
Websites for Indiana’s child advocacy centers and the statewide chapter that supports them.
8 sites
History and genealogy
A historical society’s website and stories, magazine features, a book, and family history research.
7 projects
Businesses and industry
Engineers, a materials-education company, a training firm, a producer, and a copywriter.
6 sites
Nonprofits
Adult literacy and youth mentoring.
2 sites
Research and writing
Long-form stories about materials, forests, and the history behind them.
6 stories
Want something like this? Let’s talk.
Tell me what you’re working on, and I’ll write back myself.