Everything I’ve learned teaching SEO to university students in the age of AI
Teaching SEO and working in the space is bumping up against the new realities of AI, algorithms, and the limits on human attention. What are we to do? … Read More
The big long, weird history of how I came to write a book about the Tri-State Tornado of 1925
I know that anyone remembering an event — even a seminal event like the Tri-State Tornado — 60 years later and from the perspective of a 10-year-old is not wholly accurate or detailed. How much do you remember a big storm from when you were 10? … Read More
Marketing ghouls
Nick Heer: “Spending time on the web does not end with a search query, but it often begins that way. Burying an informative public, open … Read More
A brief tribute to Jackie Arnold
Digging through a stack of newspaper clippings about every tornado that’s ever touched down there over the years, a stack of stories from the late 80s surfaced. One had a compelling opening. … Read More
Finding Lincoln and focusing on small towns impacted by tornadoes
I discovered dozens of old newspaper clippings, photos, and stories from areas that time has nearly forgotten. They’ll make for a better book. … Read More