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BE 2.0 by Jim Collins and Bill Lazier (ep. 014)

A good book for individuals lacking guidance, clarity, or focus. And an even greater book for companies. But my attention here was paid solely to the parts applicable to average people who work day-to-day in jobs that may just be “jobs” and those that have some sense of meaning in their work, relationships, marriage, and lives.

It sounds superfluous and totally corporate, but the power of this book is really in its ability to get you to think about and understand why vision, purpose, and mission statements are useful and important. In this episode I talk about my own journey, break down the key points so you can do your own, and recognize some of the insights in a company or personal-focused way.


Available at the links below and on YouTube.

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Photo of Justin Harter


Justin has been around the Internet long enough to remember when people started saying “content is king”.

He has worked for some of Indiana’s largest companies, state government, taught college-level courses, and about 1.1M people see his work every year.

You’ll probably see him around Indianapolis on a bicycle.

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