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Over 70 million blog posts are added to the web every day. Thousands of hours of video uploaded to the Internet in the time you took to read this sentence. We wrote a book to help reframe your thinking about what a website can do, how it’s built, and how to succeed.
By reading What Does Your Website Do All Day you’ll understand what you’re up against. You’ll recognize the difference between needing a brand redo and just being bored. You’ll be a better client, a better freelancer, a better agency, a better business or nonprofit.
You are responsible for the well-being of your business. You took the time to care about your business cards and the sign on the door and the cleanliness of the bathrooms. But at your website you put something together and released it to the world. It has your services and a little of what you do. But where’s the traffic? Stop thinking about your website as an online brochure that exists for all the things you say you’ll do someday and make it a site that makes you feel good about your business.
“This book is written as a tell-all of the design and development industry. Freelancers and agency leaders will nod their heads at the stories told here.”— Allison T.
With 15 years of experience working with clients of all sizes and developing websites with a focus on growth, sales, and utility, SuperPixel founder Justin Harter has distilled his experience into this full-length book.
- Ways to reshape your thinking about what your website is and can do
- An understanding of Google search algorithms
- The role of social media and the level of fraud, abuse, and wasted ad spending you should be aware of
- Growth and success for the sake of growth and success
- How a developer’s approach to design and how a designer’s approach development are different and unique. Plus, what you get when you hire, the other, or both
- The importance of copywriting and blogging for your business
- That referrals aren’t the ticket to growth people assume they are
- How to use data for good and not be overloaded
- Using newsletters and email campaigns to their fullest potential
- That the costs, fees, and value of hiring and retaining a design agency or freelancer are as complicated as they seem
- That your ambition should match your website and vice versa
“We understood we needed a newsletter, but we didn’t approach it right. Now we ‘say something when we have something to say’. Our writing is better, and our clients find it useful.”Stefan D.