A luxury car may have the same number of wheels, seats, windows and doors as a traditional vehicle, but what sets it apart from the competition is the time spent on the details. Heated leather seats, a push-to-start engine, keyless entry, automated parking and extensive digital consoles add value to an expensive, new car. …the same goes for web design.
For years, Ford struggled to produce a car that could compete with Toyota’s Corolla and Camry models because they couldn’t make as much money on each car sold compared to Toyota. (Ford claimed it was because they had higher union-labor costs than Toyota). Toyota’s higher profit margins allowed them to re-invest back into their cars.
For instance, Toyota’s have long had a higher-fiber seat fabric. It lasts longer, is more stain resistant and improves the resale value later since it doesn’t look as crummy years later. Ford couldn’t do that.
Standards. They’re important.
Justin’s Plan to Fix Ford, GM and Chrysler: The U.S. Government and any willing state government should immediately update their ENTIRE fleet of vehicles over the next three years. Purchase hybrid or electric GM, Ford and Chrysler vehicles.
Since the government will require the vehicles to be hybrid or electric, the government should offer to help re-tool plants to mass produce hybrid or electric vehicles by offering low-interest loans or grants.
The vehicles being replaced can be sold and donated to low or no-income citizens, organizations or qualifying small businesses.
The end result? The auto makers get a guaranteed contract over the next three years worth untold millions, capable of keeping people at work and keeping The Big Three in business with re-tooled plants to compete better in the future. Not to mention, more folks in America will be able to qualify for newer-model vehicles they wouldn’t ordinarily be able to afford, possibly reducing maintenance costs and getting more older vehicles off the road. That saves gas for the rest of us if older models aren’t guzzling up the gas supply.