How to tell when your blog is just a good intention
I sat down in a meeting three years ago with two prospective website clients in the same day. Both of them had the same story: … Read More
21 rules for web design agencies and freelancers in 2021
Over 15 years I’ve developed several rules for working on projects and deciding what’s likely to be successful or not. Below are those rules in … Read More
Results of the 2020 Client Satisfaction Survey
I held my breath last week as we sent out a survey to customers. We’ve done these in the past, and they usually come back positive. Frankly, they come back too positive. … Read More
The new Facebook has further destroyed Page reach
Engagement rates, like “likes” and comments are also down. Even stalwart post types like job opportunities and hiring are down from historical averages. We used to see 2,000 or more people on a staffing Page see such a post. Now, in record unemployment, we see about 500. … Read More
Creating a social media plan is dumb and why you shouldn’t make one
Lots of businesses have social media calendars. Few of them are very effective because they feel like something written 30 days ago — because they were. … Read More