Page experience, diversity algorithms, and firing me for a robot
I sent out a survey recently and one of the top suggestions from just about everyone who took it was wanting some more insights into industry insights impacting the web.
Subprime attention and the end of your free Gmail account
You may not care about online advertising as an industry. But what about your free Gmail account? YouTube? It gets worse.
The new Facebook has further destroyed Page reach
Engagement rates, like “likes” and comments are also down. Even stalwart post types like job opportunities and hiring are down from historical averages. We used to see 2,000 or more people on a staffing Page see such a post. Now, in record unemployment, we see about 500.
Facebook’s New Shopify competitor
Important advice on never letting someone else permanently come between you and your money or customers.
What is an ad strategy when the effectiveness of marketing is a war in short vs. long term?
There is no major brand today, even among new “all-digital” companies that has been built using nothing but online advertising. No one built a successful, long-term company on the back of Google AdWords.