Engagement rates, like “likes” and comments are also down. Even stalwart post types like job opportunities and hiring are down from historical averages. We used to see 2,000 or more people on a staffing Page see such a post. Now, in record unemployment, we see about 500.
There is no major brand today, even among new “all-digital” companies that has been built using nothing but online advertising. No one built a successful, long-term company on the back of Google AdWords.