So much of selling a small business boils down to, “Well, you look like you have money.” Here’s what I learned.
You may not care about online advertising as an industry. But what about your free Gmail account? YouTube? It gets worse.
With the exception of large and most successful companies with breakout products, ad agencies loathe promising success in growing sales. Ad agencies, web shops, and other related firms like SEO and copywriting agencies can’t guarantee real success because they have no control over the products they’re advertising.