When you’re on the Internet there are only two things to do in pursuit of two other things: you can read or watch something, usually in pursuit of knowledge of entertainment.
Now when I think about joining a service group or getting involved in a campaign or some cause, I stop and think, “I’m probably not going to be able to make much difference here.” So I pause and refocus my attention on something else. And even then I’m not very good at that.
With the exception of large and most successful companies with breakout products, ad agencies loathe promising success in growing sales. Ad agencies, web shops, and other related firms like SEO and copywriting agencies can’t guarantee real success because they have no control over the products they’re advertising.