Thoughts on direct relationships
This is going to sound semi-obvious, but we should be thinking a lot harder about direct relationships with customers and supporters. Who knows how AI … Read More
It’s crap all the way down
AI slop is going to be like fast food. … Read More
I have a theme for my professional work in 2024: “Not just better, but different.”
I’m in my second semester teaching a copywriting course and after last semester, I’ve learned a lot. … Read More
Everything I’ve learned teaching SEO to university students in the age of AI
Teaching SEO and working in the space is bumping up against the new realities of AI, algorithms, and the limits on human attention. What are we to do? … Read More
Marketing ghouls
Nick Heer: “Spending time on the web does not end with a search query, but it often begins that way. Burying an informative public, open … Read More