Trust in Google is dying and I’m the reason why
Two days ago I wrote a whole page about being the “Best Copywriter in Indianapolis”. I wanted to target that search query and within 20 hours I made it to front page.
Two days ago I wrote a whole page about being the “Best Copywriter in Indianapolis”. I wanted to target that search query and within 20 hours I made it to front page.
Pouring through Google Analytics reports from last week, I noticed something about traffic sources: Facebook has cratered.
No one wants to be boring anymore, or at the very least, everyone thinks it’s not okay to be boring. This is why your plumber’s site is so hard to use, or every blog you read is suddenly 1 person trying to run a magazine the size of Time.
In various talks, conferences, and patent filings, Google has hinted they’re preparing to adjust search rankings even more based on “quality”.
Use a checklist so you’re not shoe-horning things back in later. Here’s 13 things required for your homepage, based on classic rules of advertising.