Thoughts on direct relationships
This is going to sound semi-obvious, but we should be thinking a lot harder about direct relationships with customers and supporters. Who knows how AI … Read More
Getting ahead of the future
Select thoughts on how I’m approaching web communication for small clients. … Read More
Marketing ghouls
Nick Heer: “Spending time on the web does not end with a search query, but it often begins that way. Burying an informative public, open … Read More
S2E5: No one tells you how to feel when you sell a business
So much of selling a small business boils down to, “Well, you look like you have money.” Here’s what I learned. … Read More
Why you don’t have the stomach to be number one
Most every client and organization I can think of won’t do this, though, because it’s dishonest and manipulative. For all the talk of the state of our media, I’ll know journalism is truly dead when small lot car salesman or people with literally zero name recognition figure this out and make it work for them. … Read More