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There is no major brand today, even among new âall-digitalâ companies that has been built using nothing but online advertising. No one built a successful, long-term company on the back of Google AdWords.
Pouring through Google Analytics reports from last week, I noticed something about traffic sources: Facebook has cratered.
Ask a college graduate with a $400/mo. car payment, a government-mandated health insurance bill, hefty rents despite splitting it three ways and a car payment of $250 a month because your city is huge and you can’t plunk down $5,000 for a used car all at once to join Rotary, Kiwanis, an industry association, or go bowling for $3,000 a year and see how far that goes.
Great advertising never puts a period at the end of a healdine. Or title cases headlines. And stop deleting stuff from Facebook.
It took an hour of work and years of training to get you to click this link. Entire War Rooms are filled with people trying to do the same thing. Here’s what fussy social media managers do all day, every day.