How to build a brand without looking like a jerk
For years Iāve scoured my library, Goodreads, and Amazon for books on anything about sales, branding, design practices, and advertising. The best books have always … Read More
A brand is emailing you right now
A story from Vox says brands send more than half of all the emails on the planet. Iām responsible for my share of those emails, … Read More
Keep it simple, stupid, is stupid
Simplicity is being used as a bludgeon by lazy people to avoid work or thinking.
Words that must die with 2018
Here is a selection of words that should be left in the trash along with 2018. These words are terrible. Only pompous wieners use these words. Stop being a pompous wiener.
The Holy Trinity of things that should stop: title case, periods, and deleting posts
Great advertising never puts a period at the end of a healdine. Or title cases headlines. And stop deleting stuff from Facebook.