I have a theme for my professional work in 2024: āNot just better, but different.ā
Iām in my second semester teaching a copywriting course and after last semester, Iāve learned a lot.
šŖļø My new book is available now! Get your copy.
Iām in my second semester teaching a copywriting course and after last semester, Iāve learned a lot.
We produce a lot of material, but none of it stacks up to paper in a hundred years.
The older I get the more I value slow, quiet, and focused intensity. Itās why my phone never rings. Not because people donāt try to … Read More
Teaching SEO and and working in the space is bumping up against the new realities of AI, algorithms, and the limits on human attention. What are we to do?