I have a theme for my professional work in 2024: “Not just better, but different.”
I’m in my second semester teaching a copywriting course and after last semester, I’ve learned a lot.
🌪️ My new book is available now! Get your copy.
I’m in my second semester teaching a copywriting course and after last semester, I’ve learned a lot.
We produce a lot of material, but none of it stacks up to paper in a hundred years.
The older I get the more I value slow, quiet, and focused intensity. It’s why my phone never rings. Not because people don’t try to … Read More
Teaching SEO and and working in the space is bumping up against the new realities of AI, algorithms, and the limits on human attention. What are we to do?