A brand is emailing you right now
A story from Vox says brands send more than half of all the emails on the planet. I’m responsible for my share of those emails, … Read More
The real reason ad agencies focus on “engagement”
With the exception of large and most successful companies with breakout products, ad agencies loathe promising success in growing sales. Ad agencies, web shops, and other related firms like SEO and copywriting agencies can’t guarantee real success because they have no control over the products they’re advertising. … Read More
I’ll be dead soon and once the memory is gone, what is there?
This post is rambling, but my purpose here is to clarify thoughts about what it is I value. … Read More
Businesses capitalizing on your FOMO
A group behind us and a group in front of us spent the whole time viewing the lights through their phone screen. If that’s how they prefer to do it, who am I to stop them. But it struck me as vapid and lacking in a sincere experience. … Read More
Seriously, does your advertising involve the customer?
Online “engagement” ads are the Internet equivalent of, “Alright everyone, let’s say our name and something fun we did this weekend.” … Read More