Our client’s Facebook referral traffic has dropped 50-80%
Poring through Google Analytics reports from last week, I noticed something about traffic sources: Facebook has cratered. … Read More
The Holy Trinity of things that should stop: title case, periods, and deleting posts
Great advertising never puts a period at the end of a headline. Or title cases headlines. And stop deleting stuff from Facebook. … Read More
You know you’re being played on social media. Do you know how much?
It took an hour of work and years of training to get you to click this link. Entire War Rooms are filled with people trying to do the same thing. Here’s what fussy social media managers do all day, every day. … Read More
Generation Why: Let’s Sweat the Small Stuff
Occasionally, I publish a column in my hometown newspaper, The Salem Leader, called “Generation Why”. Usually I get something in there about once a month. … Read More