My earliest memory
There are a series of three or four photo albums at my dadâs house in Salem. There are not as many photos in those albums … Read More
Take your underpants off in front of Amazon, the future is here
Nowhere in this is Facebook because no one has ever or will ever buy anything off Facebook that isn’t an old couch sitting on the curb.
Our clientâs Facebook referral traffic has dropped 50-80%
Pouring through Google Analytics reports from last week, I noticed something about traffic sources: Facebook has cratered.
Facebook is to community like porn is to sex
Ask a college graduate with a $400/mo. car payment, a government-mandated health insurance bill, hefty rents despite splitting it three ways and a car payment of $250 a month because your city is huge and you can’t plunk down $5,000 for a used car all at once to join Rotary, Kiwanis, an industry association, or go bowling for $3,000 a year and see how far that goes.
Digital well-being
You have to decide where your sense of ethics lies. Do you want to re-send every email campaign that doesn’t have a high open rate? If so, you’re assuming people were too lazy or aloof to open it the first time when in reality they chose not to. Do you want to pummel your Twitter stream with constant claims to buy something without ever saying anything else?