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“Ikigai – The Japanese Secret to a Long, Happy Life” by Walter Dixon, et al. (ep. 012)

A short, breezy read that makes you kinda feel good about living. Or at least, that you could do better. I like this book because it pulls from other great sources, like Blue Zones of Happiness, and Flow State from Mihaly Csikszentmihalyi (yeah, I don’t think I pronounced it right).

Ikigai is a Japanese word that roughly translates to “the reason you get up in the morning” and the researchers (I assume they’re researchers anyway) follow the advice and lives of Okinawans. Supposedly, there are more 100+ year olds living there than anywhere else in the world.

I give it four stars. Plus, it makes for a lot of deep discussion about living, culture, and society.


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Justin has been around the Internet long enough to remember when people started saying “content is king”.

He has worked for some of Indiana’s largest companies, state government, taught college-level courses, and about 1.1M people see his work every year.

You’ll probably see him around Indianapolis on a bicycle.

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