Everything Iāve learned teaching SEO to university students in the age of AI
Teaching SEO and and working in the space is bumping up against the new realities of AI, algorithms, and the limits on human attention. What are we to do?
How Iām mono-tasking my email, work, and trying to reduce stress
The right mindset matters, and so does the right toolset. Hereās how Iām pursuing working as a better mono-tasker in my email, work, and more.
Marketing ghouls
Nick Heer: “Spending time on the web does not end with a search query, but it often begins that way. Burying an informative public, open … Read More
How to be excellent
Go Googling “how to be excellent,” and you’re led down a dystopian tech-bro world about “mindset” and “passion.” Things like, “Passionately learn to love every … Read More
A brief tribute to Jackie Arnold
Digging through a stack of newspaper clippings about every tornado that’s ever touched down there over the years, a stack of stories from the late 80s surfaced. One had a compelling opening.