When people ask me what Twitter is for I always say, “Twitter is great for following individual reporters, not just the publication they work for.” I’m reminded of this as these local reporters are telling people they need to pay for local news.
I agree people should pay for local news and anything else they consume. But like any rational person, I’m only interested in paying for a product that meets my needs. If I wanted to pay for the promise of something, I’d visit Kickstarter.
With local news we have options between the Indy Star, the Indianapolis Business Journal, Indy Monthly, Nuvo, four local TV stations, WFYI, and probably more I’m forgetting.
I have significant problems with all of them.
Television news is terrible and designed for the least common denominator. I don’t care what random people on the street think about something they’ve never thought about. I don’t care about the crime and fire stories because there are always gangs fighting over drugs and buildings catching on fire. A cursory glance at FOX59.com right now shows 28 stories. Nine of them are stock photos of IMPD cruisers or police tape and are about crime. One is about potato chips, one about pie, one about grilled cheese, a state police lip sync video, the death of two children, four about the Colts, and a couple business stories.
The Indy Star isn’t much better. More about Colts, the VMAs, a crappy pizza place in Carmel opining about road construction, something about a guy named Adam Driver who I’ve never heard of talking about the KKK, and more still about the Colts and IU sports.
Nuvo focuses on a niche I don’t care about — local music and arts isn’t something I care to read much about. But they have their audience and seem to do well. Indy Monthly has great pieces from time to time, but appears more as a place for foodies, wine lovers, and the sort. That’s fine, but I don’t live to eat all the time.
I’m guessing these outlets have viewership data that tells them crime n’ grime sells. That anything with Colts attached gets clicks.
I can’t justify paying for that. You are selling a product I do not care about.
What I care about is rare. A legitimate news story about corruption in the City-County Building, the Mayor’s race, and sharp reporting on what large organizations around Central Indiana are doing.
It’s a self-fulfilling prophecy. I want more smart coverage that shows a mastery of a segment of news. But that costs money, and without it, I get less. I hear that argument. But publications like the Star seem to relish the endless sports coverage and junk like random pizza joints closing in Carmel because they have their reporters chasing stories for the sake of stories at times when there just is no news.
The Star’s coverage on USA Gymnastics is stellar investigative reporting. But if I pay for all the Colts and Carmel fluff, I’m never guaranteed the Star will put the money into more USA Gymnastics stories. It’s like going to a restaurant where it’s sometimes good, sometimes terrible. Eventually, you stop going altogether.
As the election rolls around, there’s almost no coverage of township races or school board races. Something else I’m sure outlets have viewership data on that says no one reads those stories. Or, they’re so hyper-local and resource-intensive they can’t be produced no matter how much we pay. In things like school board action, we’re almost at the mercy of local bloggers.
The IBJ for its part demonstrates mastery of a segment of news by focussing on matters of importance to business. I think the sustainability and mastery of a news cycle that comes with that focus is in their favor. WFYI’s partnership with Chalkbeat is a good example on the education coverage front. More news outlets would do well to devote their attention to specific areas.