Advertisingâs creativity and cost problem
About a year ago I realized the guys who used to sell via mailing lists, catalogs, and by sales letters were doing some seriously creative work. Everyone else was just putting their name on a sign.
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About a year ago I realized the guys who used to sell via mailing lists, catalogs, and by sales letters were doing some seriously creative work. Everyone else was just putting their name on a sign.
Do you know how many emails you get in a day? I get about 185, on average. This is madness.
And therein lies the nugget of this post: there is nothing more satisfying than accomplishment. And I don’t have many accomplishments this year.
Three questions to ask yourself to determine whether now is a time to do a company rebrand.
Are you dissatisfied with your home life? Stressed about money? Have a big purchase looming youâre dreading? Did you eat that cake the other day because you told yourself you deserved a break?