Keep it simple, stupid, is stupid
Simplicity is being used as a bludgeon by lazy people to avoid work or thinking.
This is my most-read and most-popular piece of advice on social proof
In both instances you get a subtle nudge to think, âHey, lots of other people, maybe most other people, are taking this without paying, too.â You donât get to be surprised when the problem *gets worse*.
Words that must die with 2018
Here is a selection of words that should be left in the trash along with 2018. These words are terrible. Only pompous wieners use these words. Stop being a pompous wiener.
Businesses capitalizing on your FOMO
A group behind us and a group in front of us spent the whole time viewing the lights through their phone screen. If thatâs how they prefer to do it, who am I to stop them. But it struck me as vapid and lacking in a sincere experience.
Email spear phishing scam targeting executives, board presidents
These emails have, from what I’ve seen, routinely come “from” a boss, supervisor, or family member’s name. They usually start with an innocuous “Do you have a moment for a call?” or “Do you have a minute?”