Trust in Google is dying and I’m the reason why
Two days ago I wrote a whole page about being the “Best Copywriter in Indianapolis”. I wanted to target that search query and within 20 hours I made it to front page.
Jeff Bezos on my notion to print newsletters
As a bit of a rebuttal to my recent post about publishing printed newsletters, Jeff Bezos had something of a similar situation after purchasing the Washington Post.
You should print your newsletter and mail it. Seriously.
Your newsletter sucks and it’s probably because you know it sucks. You should fix that by printing and mailing it. It’ll fix up your internal culture real quick when you decide to make something nice.
Page experience, diversity algorithms, and firing me for a robot
I sent out a survey recently and one of the top suggestions from just about everyone who took it was wanting some more insights into industry insights impacting the web.
Be iterative, not flashy
How do you tackle big projects? Do you do big wholesale changes, or small iterartive ones? The way you work could probably be improved by focusing on little bits at a time.