My list of what makes a website go from good to great

Jim Collins’ books like Good to Great showcase how “good” companies become “great” companies. His books never really touched a nerve with me because I don’t live in that sort of hyper-corporate, rah-rah growth-at-all-costs world so many others relish. But it has made me think about what makes for a really great website.

This is a bit aspirational for me, since I feel like many of my own sites fail at these metrics. But, it’s a start.

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My list of what makes a website go from good to great

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