Trust in Google is dying and I’m the reason why
Two days ago I wrote a whole page about being the “Best Copywriter in Indianapolis”. I wanted to target that search query and within 20 hours I made it to front page.
Page experience, diversity algorithms, and firing me for a robot
I sent out a survey recently and one of the top suggestions from just about everyone who took it was wanting some more insights into industry insights impacting the web.
Subprime attention and the end of your free Gmail account
You may not care about online advertising as an industry. But what about your free Gmail account? YouTube? It gets worse.
What is an ad strategy when the effectiveness of marketing is a war in short vs. long term?
There is no major brand today, even among new “all-digital” companies that has been built using nothing but online advertising. No one built a successful, long-term company on the back of Google AdWords.
Take your underpants off in front of Amazon, the future is here
Nowhere in this is Facebook because no one has ever or will ever buy anything off Facebook that isn’t an old couch sitting on the curb.