Do the Yellow Pages work? A true story of an expensive mistake.
In 2009 I was driving home after work. This being right before I set out on my own, I was looking at ways to advertise my new business. I was on the phone with Yellow Pages. I had done some research wondering “Do the Yellow Pages work for businesses ?” I wasn’t finding much evidence one way or another. It’s hard to tell for most businesses. But the sales rep was so desperate to sell me an ad in the phone book he lied to get me to do it.