Should I hire a web designer or do my website myself with Wix or Squarespace?
You’re a strong, sexy beast of efficiency and money-saving ideas. But we all know that isn’t quite true. Especially with Wix or Squarespace.
What you gain by working from home and an office and a coffee shop and wherever else
See how that isn’t even a problem? It’s two sides working toward the same goal. Most people most of the time want to do good work and in a way that works for them.
Advertisers have to learn to be nice, to be great, and to work beyond “existence ads”
So much has been written about advertising lately. iOS 9 added content blockers and the world’s gone mad. There’s one part of the discussion that is completely void, however: do online display ads even work?
What happens if I buy an email list? Can MailChimp or Constant Contact tell?
People are tired of these tactics. They don’t care about you, because they have laundry and kids with homework and dinner to prepare and a book they want to read and work to do.
When your nonprofit is just doing the motions of marketing, and how to fix it
When an organization struggles to say things worth saying, you’re committing conversational crimes. This is arguably one of the most important things we’ve written.