Introducing the new Indiana State Association of Health Underwriters website
The Indiana State Association of Health Underwriters has a new website, new strategy, and maybe the best AHU site in the country.
Is it a how-do-you-do or an interrogation?
There’s never much to present when I meet new clients. Instead I take what time I have and ask as many questions as I can, then I just sit and listen.
Sales on sales when the sales sale at JC Penney
JC Penney was once one of the world’s largest retailers, and still has hundreds of stores across the US. But their tactics on acquiring new customers have floundered out of lack of strategy and a constant need for never-ending sales. Here’s what JC Penney’s website looks like when you take out all the ads and use of the word “SALE” and “CLEARANCE”
Millennial too busy to notice cool things because of love of brands
I’m just a dopey millennial too busy thinking about and “liking” brands to figure it out.
The Internet is becoming too expensive
What do you do when you sell a boring product in a field of everything else?