Seriously, does your advertising involve the customer?
Online “engagement” ads are the Internet equivalent of, âAlright everyone, letâs say our name and something fun we did this weekend.â
Why you don’t have the stomach to be number one
Most every client and organization I can think of wonât do this, though, because itâs dishonest and manipulative. For all the talk of the state of our media, Iâll know journalism is truly dead when small lot car salesman or people with literally zero name recognition figure this out and make it work for them.
Dave Ramsey and Entrepreneurship Porn
Ever hear that Dave Ramsey guy? He’s brilliant. And no, you don’t get to be like him.
What happens if I buy an email list? Can MailChimp or Constant Contact tell?
People are tired of these tactics. They donât care about you, because they have laundry and kids with homework and dinner to prepare and a book they want to read and work to do.
Rethink your giveaway ideas, and stop buying squishy things
One woman literally just walked around a series of tables around and around and at one point asked, âHave I been here yet?â