Our client’s Facebook referral traffic has dropped 50-80%
Pouring through Google Analytics reports from last week, I noticed something about traffic sources: Facebook has cratered.
Why you don’t have the stomach to be number one
Most every client and organization I can think of won’t do this, though, because it’s dishonest and manipulative. For all the talk of the state of our media, I’ll know journalism is truly dead when small lot car salesman or people with literally zero name recognition figure this out and make it work for them.
Have we been blinded about business because of Apple? We missed something.
Apple’s success has clouded our judgement about what a business can be. We’ve spent so much time idolizing Apple and Jobs that we’ve forgotten that capitalism is about more than just being on top in profits.
Google hints at demoting “low quality” sites in favor of better “high quality” rankings
In various talks, conferences, and patent filings, Google has hinted they’re preparing to adjust search rankings even more based on “quality”.
How to write a link and why you shouldn’t say “click here”
Do a quick Google search for the phrase “click here”, in quotes. You get 615 million results.